A brand's visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.
brand identity projects are broken into 4 phases. Once completed, a fully comprehensive brand identity will be constructed, along with 3 forms of brand collateral.
research is conducted to understand the mission, vision, target market, culture, value position, and strengths of your business.
we gain an understanding of your vision for the business and contract a plan to reach that vision by setting concise objectives for the project.
we use what we've gained from the research and the strategy phase to construct the brand identity, along with the brand collateral.
an additional research phase is conducted to determine if the brand identity is successfully achieving its objectives.
At the end of the project you'll receive a brand guide detailing how to execute your newly constructed brand identity. You'll also receive 3 forms of collateral of your choice. These could be business cards, flyers, packaging, letterhead or any other marketing material.
This is a comprehensive document that explains the brand identity demonstrating how to use the logo and other brand elements
This could be business cards, flyers, menus, packaging, web, development, or social media set up. Any touch point that needs to reflect the brand.