black entrepreneurship

Communicating LOUD

This video where Joe Budden describes all the problems that LOUD solves got me thinking, whats that perfect 3-7 word sentence that describes us so precisely that if Joe Budden read them he’d instantly know we’re what he’s talking about.

‘Digital record label’ describes a lot about what we do but not everything and could also scare artists. Using the word ‘label’ could associate us with exactly the thing we’re looking to disrupt.

The other description we’ve been using is ‘Music Technology Company’ but that’s really ambiguous. Artists still have to do some investigating to get that what we’re offering is freedom from labels.

There’s some other descriptions that I’ve been considering:

- Artists Union
- Artists Co-operative
- Un-label

But they have issues. The first too are misleading because Unions and Co-ops are specific types of organizations that LOUD technically isn’t. And the last one sounds awkward and is pretty ambiguous.

Then I got something;

LOUD music technology company:
You don’t need labels when you’re LOUD.

BLANK Table Talk /About me

BLANK Table Talk /About me

This is my introduction for myself for a talk I'm facilitating today called BLANK Table Talk which is apart of the BLACK Entrepreneurship Initiative I co-founded at OCADu, the school I'm currently attending. The talk is intended to introduce the initiative to the students and the black/creatives/business/professional community to get their feedback on what they want to see from it. Check out the event at https://www.facebook.com/events/251868861923713/  

Happy Birthday LOUD! learning from Ottawa to build in Toronto

Following my strategical failure in Ottawa where I put far too much faith in incubator programs even after I accounted for anti-blackness I'm switching my approach for LOUD in Toronto. I'm no longer asking for funding. I'm hitting the ground and going straight to the people LOUD was made for. This is an update for folks interested in the project so please hit me up and share your feedback!