Art

Communicating LOUD

This video where Joe Budden describes all the problems that LOUD solves got me thinking, whats that perfect 3-7 word sentence that describes us so precisely that if Joe Budden read them he’d instantly know we’re what he’s talking about.

‘Digital record label’ describes a lot about what we do but not everything and could also scare artists. Using the word ‘label’ could associate us with exactly the thing we’re looking to disrupt.

The other description we’ve been using is ‘Music Technology Company’ but that’s really ambiguous. Artists still have to do some investigating to get that what we’re offering is freedom from labels.

There’s some other descriptions that I’ve been considering:

- Artists Union
- Artists Co-operative
- Un-label

But they have issues. The first too are misleading because Unions and Co-ops are specific types of organizations that LOUD technically isn’t. And the last one sounds awkward and is pretty ambiguous.

Then I got something;

LOUD music technology company:
You don’t need labels when you’re LOUD.

What the controversy of XXXtentacion reveals about white hip hop fans

TW violence

On XXXtentacion and “hip hop/rap fans”, I don’t understand how his music is particularly more disturbing than other acts that have been in the genre?

 

The only thing that’s unique about XXX is that he doesn’t discriminate when it comes to who his art directs violence toward. I.e. the imagery of the white child being lynched.

 

The outrage makes me really wonder what fans are coming to the genre for? Especially non-black, and particularly white hip hop fans?

 

If they’re disturbed by XXX’s that means they have been taking the genre literally this whole time. Are they thrilled by imagery of violence being inflicted on black people. Are white men living vicarious through rappers whose lyrics involve violence on black people, black women?

 

Disclaimer: This is post is not about chastising the art form of hip hop/rap. It’s a questions about the listeners and what they get from the art. For me I gravitate toward hip hop/rap music because it was cathartic in how it spoke about an experience that I was having with being low income, feeling geographically trapped, experiencing racism, and violence. I’m disturbed by what pulls listeners who did not have that experience to hip hop, and what that says about them.

LOUD Fall Mix

Mash up by yours truly!

I’m not a DJ by trade but for LOUD I’ll make anything happen 😜.

This is the first of many LOUD mixes that will come out every couple of months. The mixes will be curated by various LOUD affiliated DJ’s. 

The mixes are open to all music. LOUD has a preference toward music from (in order of priority) Black, Women-identifying, POC, Queer artists but ultimately the songs featured are up to the DJ. 

Think of @ONYXisLOUD as a radio station #ONYXLOUDRadio, where you discover dope emerging artists in LOUD Mixes. Eventually we’ll also be featuring content from LOUD artist picked from LOUD’s Artist Suite (coming in 2018).