Communicating LOUD

This video where Joe Budden describes all the problems that LOUD solves got me thinking, whats that perfect 3-7 word sentence that describes us so precisely that if Joe Budden read them he’d instantly know we’re what he’s talking about.

‘Digital record label’ describes a lot about what we do but not everything and could also scare artists. Using the word ‘label’ could associate us with exactly the thing we’re looking to disrupt.

The other description we’ve been using is ‘Music Technology Company’ but that’s really ambiguous. Artists still have to do some investigating to get that what we’re offering is freedom from labels.

There’s some other descriptions that I’ve been considering:

- Artists Union
- Artists Co-operative
- Un-label

But they have issues. The first too are misleading because Unions and Co-ops are specific types of organizations that LOUD technically isn’t. And the last one sounds awkward and is pretty ambiguous.

Then I got something;

LOUD music technology company:
You don’t need labels when you’re LOUD.