Supporting entrepreneurship, =/= supporting bad ideas

I hate the idea of "support" when it comes to entrepreneurship or business. The worst thing you can do to an entrepreneur is encourage them to pursue an idea that you personally think is wack. 

You could be leading them on a path to wasting a large chunk of their life, not to mention money and resources doing something that's not helpful to anyone. 

You don't have to be critical, just be honest. You're honest feedback could lead them to that right idea thats worth everything.

Communicating LOUD

This video where Joe Budden describes all the problems that LOUD solves got me thinking, whats that perfect 3-7 word sentence that describes us so precisely that if Joe Budden read them he’d instantly know we’re what he’s talking about.

‘Digital record label’ describes a lot about what we do but not everything and could also scare artists. Using the word ‘label’ could associate us with exactly the thing we’re looking to disrupt.

The other description we’ve been using is ‘Music Technology Company’ but that’s really ambiguous. Artists still have to do some investigating to get that what we’re offering is freedom from labels.

There’s some other descriptions that I’ve been considering:

- Artists Union
- Artists Co-operative
- Un-label

But they have issues. The first too are misleading because Unions and Co-ops are specific types of organizations that LOUD technically isn’t. And the last one sounds awkward and is pretty ambiguous.

Then I got something;

LOUD music technology company:
You don’t need labels when you’re LOUD.

Words for our parents 🙃

I got tired of the generational divide & the apathy of the Black middle class so I wrote this is the family group chat 😅:

Young black Entrepreneur from Toronto creates a Black real estate development firm focused on creating generational wealth. 👏🏾👏🏾👏🏾

Black youth are working overtime to create a foundation for black communities. Far too often with out the support from the older generation. We can’t do all the work ourselves. Support us and our movements. 

If not for us do it for yourselves. As the older generations begins to leave the workforce it will be the foundations we’re building right now that will serve you later. 

The older generation is often apathetic to the issues Black youth face, and even regurgitate the anti-black rhetoric that was once used on them. I’ve heard many of my elders at one point or another say black youth are lazy, violent, and not respectable.

I’ve marched with tens of thousands of black youth that are fighting for change in Toronto, Ottawa, and Montreal and none match those descriptions. 

We’re marching like the generations before you did. Don’t let this short period of prosperity since the civil rights era fool you into complacency. Statistically things are now worse than they were while Martin Luther King was marching. The fight against racism and white supremacy is still alive.

Get out there. Find out what Black youth are doing to build your community. Support them, and put pressure on policymakers to take action. 

This is especially true in Brampton where bad city planning informed by racist policy is destroying the economy and will transform it into a slum. Take action if not for your children for your investment. 

Collectively our family has invested millions of dollars in real estate in Brampton. That will all be wasted if the current trends and policies continue. 

Elders I heed you to think long term. Start getting serious about your future and the legacy you want to leave for future generations. It can’t just be youth organizing and taking action on your behalf. Black Lives Matter can’t solve all the worlds problems. 

There are organizations in Toronto and the GTA that are doing good work. Even a lot of really wealthy folks in our community are engaged because they understand that it’s in their economic interest to get serious.

If anyone wants to take the first step of learning what action is happening in the GTA, I strongly recommend starting by going to Black Lives Matter (BLM) events. A lot of elders who are serious have been attending BLM events. I also know of other organizations I can connect y’all to.

Me speaking at UofT Black Voices conference in Feb!

I talked about how his experience of anti-black racism in the school system made me wanna be LOUD.

S/o to Jessica Eruchalu &  Black Students' Association at UofT for organizing this amazing event! 

S/o to Nathalie G. Atanda &  Redwood Studio for capturing this beautiful moment. #BuyBlack

Video linked below! 👇🏾

Literary Review Blog Post 1

Literary Review

In The Affordances of Social Media Platforms The authors go through the history of the concept of affordance. They start from its roots in the field of ecological psychology with Gibson who first coined the term to describe how natural features of an environment afford different things to different species. For one species a tree branch affords climbing, to another it affords material for building a dam, while for humans it affords fuel for fire. Then they go on to Norman who appropriated the term to describe how objects are designed. Norman used affordance to describe how designers use formal properties of an object to communicate how it should be used. From their they investigate a variety of different affordances to show the wide range of ways affordance is conceptualized. This gives the reader a firm understanding of affordances which allows the authors to then expand the concept for use in specifically describing socio-technological environments. The context they provide earlier allows the reader to become familiar with the concept of affordance, then they draw on that familiarity to argue that using affordances effectively in the socio-technological context requires a platform-sensitive framework, where platform-sensitivity acknowledges that the unique ways a platform connects its various stakeholders further complicates how it can be described with affordances.


Response and Impact on My Thesis

I found language, terminologies, and concepts that make it easier for me to talk about the area I am studying and using them will make it easier for me to locate more material in this area. From this reading I discovered social media studies, imagined and vernacular affordances, low level affordances, and a methodology for analyzing websites called discursive interface analysis. A concept which I found useful was understanding a social media’s features as communicative actors, which rely on mutual understanding of the symbols and metaphor being used.

I am considering employing the discursive interface analysis methodology “which takes a site’s affordances as a starting point in order to analyse how they produce and make visible particular norms of use,” (Bucher, Taina, and Anne Helmond 18). I am interested in using the methodology to analyze websites that have features I want to incorporate into my concepts. 

I was excited to discover imagined and vernacular affordances as I have been trying to describe such a concept but lacked the language. Imagined affordances describes how users may not be constrained to a particular way of using a platform but conform their behaviour to fit the culture that has already been established on it. So although Linkedin and Facebook have very similar affordances users imagine that Facebook affords connecting with friends and that Linkedin affords connecting with colleagues. 

There were also arguments in the reading that I disagree with or felt were not fully defined. The authors proposed that algorithms are non-human agents which I disagree with. I believe algorithms are human agents in that they are designed by humans with a specific purpose. There was an area of the paper which flip things around to argue that platforms rely on their users as an affordance, not just affording actions to its users. While I understood the idea I felt it was poorly defined and left a lot of room for misinterpretation.  



They do not give a definition of socio-technological environments, however in their paper they use the term to refer to websites, and social media platforms such as Twitter, Facebook and Linkedin.


Works Cited

Bucher, Taina, and Anne Helmond. 2017. “The Affordances of Social Media Platforms.” In The SAGE Handbook of Social Media, edited by Jean Burgess, Thomas Poell, and Alice Marwick. London and New York: SAGE Publications Ltd

What the controversy of XXXtentacion reveals about white hip hop fans

TW violence

On XXXtentacion and “hip hop/rap fans”, I don’t understand how his music is particularly more disturbing than other acts that have been in the genre?


The only thing that’s unique about XXX is that he doesn’t discriminate when it comes to who his art directs violence toward. I.e. the imagery of the white child being lynched.


The outrage makes me really wonder what fans are coming to the genre for? Especially non-black, and particularly white hip hop fans?


If they’re disturbed by XXX’s that means they have been taking the genre literally this whole time. Are they thrilled by imagery of violence being inflicted on black people. Are white men living vicarious through rappers whose lyrics involve violence on black people, black women?


Disclaimer: This is post is not about chastising the art form of hip hop/rap. It’s a questions about the listeners and what they get from the art. For me I gravitate toward hip hop/rap music because it was cathartic in how it spoke about an experience that I was having with being low income, feeling geographically trapped, experiencing racism, and violence. I’m disturbed by what pulls listeners who did not have that experience to hip hop, and what that says about them.

LOUD Fall Mix

Mash up by yours truly!

I’m not a DJ by trade but for LOUD I’ll make anything happen 😜.

This is the first of many LOUD mixes that will come out every couple of months. The mixes will be curated by various LOUD affiliated DJ’s. 

The mixes are open to all music. LOUD has a preference toward music from (in order of priority) Black, Women-identifying, POC, Queer artists but ultimately the songs featured are up to the DJ. 

Think of @ONYXisLOUD as a radio station #ONYXLOUDRadio, where you discover dope emerging artists in LOUD Mixes. Eventually we’ll also be featuring content from LOUD artist picked from LOUD’s Artist Suite (coming in 2018).

You put me back together.

You put me back together.

I'm so thankful to my family and friends. Thanks for coming to celebrate with me. Thanks for putting your good energies into my life. Thanks for blessing me as I turn 25 and charging me up with more than enough positivity for the journeys ahead.

My First Memory

I can remember my first day of Kindergarten. I’m seeing the walk over in my head right now. I had no idea what was going on or where we were going but eventually we arrived at a building. I remember two giants at the opening of the door, welcoming me in with a warm embrace that made me feel safe but a little confused. 

I was used to giant people interacting mostly with each other, only acknowledging me briefly. Being the centre of attention wasn’t something that happened on these trips out into the world, so this felt off. But the shower of protection I felt from my own giant, the tall powerful guardian always watching over me, made me brave and eager to explore. 

The first hurdle I had to overcome was the colossal front step. I shot my foot up as high as possible to clear it but my efforts were unnecessary as I began to levitate: my mom was pulling me up by my arm.

When I got in I was in awe. I felt like I was inside an indoor playground. I was overwhelmed by the amount of things to play with. Eventually the indoor sand box consumed me, So much so that it was difficult for my mom to get my attention when she was ready to leave. When she finally did she gave me a hug, said bye, and began to move to the door. I went over to leave with her, and then she explained to me that I was staying here, which terrified me so much I began to cry. My mom and one of the ladies tried to calm me down. I worked myself up so much that I fell asleep shortly after. When I woke up my mom had left and I imagined that she was somewhere far away beyond the giant step.

Years later, in my late teens, I went back to that building, St Gerard Majella Catholic School. I wanted to see the colossal step another time. When I got there I was surprised beyond belief. The colossal step I had remember so vividly was actually tiny, even shorter than the steps of regular stairs.



School assignment for time based media course. "Select an artwork presented in class, or approved by the teacher, or select your own artwork. Referencing our foundational readings (Benjamin and McLuhan), discuss how that artwork's medium or mode of production affects our experience of the piece." I had fun with it decided to look at Kendrick's newly released music video for ELEMENT. This paper made me uncover some interesting themes in the song, I think I'm on to something 🤔


Was meeting with someone today to introduce them to LOUD! They were super excited with it and in talking asked me send him some music that I was into. So I made this list of songs. These are songs that over the past couple years have gotten me excited. The artists, the culture, and the music keep me motivated, keep working on making LOUD a reality 😁. 

Good news is on the way 🙏🏿🤞🏿😝 in the meantime check out these songs, aka the life blood of LOUD. 


BUILD is an ONYX project that is about supporting black entrepreneurship, but most importantly facilitating the growth of businesses that I want to one day be apart of ONYX. In full maturity ONYX will be a conglomerate of business that are guided by it's framework of being social equitable, environmental sustainable, and unapologetically BLACK. I'm looking back on where I started with BUILD and where it is now and where its heading.

BLANK Table Talk /About me

BLANK Table Talk /About me

This is my introduction for myself for a talk I'm facilitating today called BLANK Table Talk which is apart of the BLACK Entrepreneurship Initiative I co-founded at OCADu, the school I'm currently attending. The talk is intended to introduce the initiative to the students and the black/creatives/business/professional community to get their feedback on what they want to see from it. Check out the event at  

Giving your grand parents a history lesson?

I was looking up the history of the internet and got taken to a page where a person is explain the history of the web to their grand parent.


I thought that reversal of history telling is so indicative of the time we live in. Information used to be passed down but now it's passed up. It's because of how connected we are and how that connectivity accelerates  the development of knowledge. New information is being generated so rapidly that the new paradigm has become who can learn the fastest as opposed to who has more information from accumulating it slowly over time. When it comes to learning younger brains have the upper hand in. So today knowledge is passed up. 


I wonder what that means for the future because that changes everything. Knowledge and information are touchy topics where a lot of ego is involved, and arrogants can be developed. And experience is still the best teacher, so there has to be room for negotiation when it comes to deciding who we deem as being the most knowledgeable in a situation where that matters.


Also thought it was interesting when I searched up some of the pioneers of the internet that a lot of them are relatively young like mid 40’s. It shows how recent this is and how much has happened in such a short period of time.


We see reason

Captureland was an experience for me that resonated so deep within my being it engaged every strand of the entity that gives me energy. It told me to recollect every lesson I've ever learnt past, present, and future; in this life and in others. Because actualizing something requires patience but patience isn't necessarily a product of time. I was a Tookie. I saw him chart a plan to return home after centuries of being stolen. And to some that's crazy. But where they see crazy, we see reason.